YPF x MESSI
CLIENT: YPF
AGENCY: MERCADO MCCANN
AGENCY: MERCADO MCCANN
Like every year, YPF launched its new soccer ball.
This time along with the GOAT, Lionel Messi, we wanted to show that it is possible for everyone to play with a real ball so soccer and its magic can reach more people.
This time along with the GOAT, Lionel Messi, we wanted to show that it is possible for everyone to play with a real ball so soccer and its magic can reach more people.
CCO: Nicolás Massimino
DGC: Juan Pablo Lufrano
DC: Cristian Tarzi
Copywriter: Juan Carlos Ahumada
Art Director: Florencia Mandel
DGC: Juan Pablo Lufrano
DC: Cristian Tarzi
Copywriter: Juan Carlos Ahumada
Art Director: Florencia Mandel