FANS HEAT MAPS
CLIENT: TyC Sports
AGENCY: MERCADO MCCANN
AGENCY: MERCADO MCCANN
Every World Cup we see hundreds of heat maps of the route taken by the players on the field.
But until now we have never seen heat maps of the fans. We play our own games too! Of course... on other fields.
But until now we have never seen heat maps of the fans. We play our own games too! Of course... on other fields.
