FANS HEAT MAPS

CLIENT: TyC Sports
AGENCY: MERCADO MCCANN
Every World Cup we see hundreds of heat maps of the route taken by the players on the field. 
But until now we have never seen heat maps of the fans. 
We play our own games too! Of course... on other fields.

CCO: Nicolás Massimino 
DGC: Nicolás Goldstein 
Copywriter: Juan Carlos Ahumada / Santiago Gonzales Llanos
Art Director: Florencia Mandel / Álvaro Lopez