PAUSE
CLIENT: SALTA CAUTIVA BEER
AGENCY: MERCADO MCCANN
AGENCY: MERCADO MCCANN
Salta cautiva is a beer made to drink "tranqui", an informal expression from the north of Argentina that means calmness. That's why we wanted to give people calm and a pause during the commercial break.
CCO: Nicolás Massimino
DGC: Nicolás Goldstein
Copywriter: Juan Carlos Ahumada
Art Director: Florencia Mandel
DGC: Nicolás Goldstein
Copywriter: Juan Carlos Ahumada
Art Director: Florencia Mandel
Lápiz de Oro Argentina: 01 Silver